Friday, September 19, 2014

Fairy Tales in Advertising: Abril Educação



Abril Educação: Cinderella

And this was the last time that Cinderella saw her prince charming.
The story ends where you stop reading.
Keep reading.

It has been a while since I did an advertising post. I enjoyed this series from Abril Educação (Adult Education) in Brazil. The message is strong--and one I believe in!--plus it's always fascinating to see how fairy tales are used in other countries, too. After all, that is one of the philosophies behind SurLaLune--showing the international scope of fairy tales. 

Here is the ad campaigns info, courtesy of Ads of the World:

Advertising Agency: Artplan, São Paulo, Brazil
Chief Creative Officer: Roberto Vilhena
Creative Director: Rodrigo Moraes
Art Director: Diogo Barbosa
Copywriter: Rodrigo Sanches
Illustrator: Mutato Art
Published: January 2014

And since we are here, I thought I would share the other two posters in the campaign, too.


Abril Educação: Excalibur

And Excalibur remains spiked in the stone until the present day.
The story ends where you stop reading.
Keep reading.


Abril Educação: Gepetto

And Gepetto lived far away from Pinocchio ever after.
The story ends where you stop reading.
Keep reading.

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