Sunday, June 5, 2011

Snow White Movie Wars

From 'Snow White' war: Relativity Media leapfrogs its fairy tale adaptation's release date ahead of Universal's:

Shot No. 2 has just been fired. As we predicted Monday, Relativity Media is moving the release date for its still-untitled, family-friendly Snow White action project ahead of Universal Pictures' fairy tale adaptation, "Snow White and the Huntsman."

Relativity's movie, which will star Julia Roberts as the evil queen, will now come out on March 16, 2012, the same weekend as Sony's "21 Jump Street" and one week ahead of the highly anticipated adaptation "The Hunger Games" from Lionsgate. (Relativity's Snow White film is scheduled to begin shooting next month.)

Tuesday's move comes one week after Universal shifted its Snow White adaptation out of the 2012 holiday season to June 1, nearly a month ahead of Relativity's original June 29, 2012, release date.

Relativity is not stopping with "Snow White." They seem to be engaging in all-out warfare with Universal, dating their Nicholas Sparks romance "Safe Haven" -- which has yet to be cast -- on June 1. That means it will go head to head with "Snow White and the Huntsman" starring Kristen Stewart.

At least for now this means we will be seeing them earlier than planned....

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